Billionaires Eye Beijing Gold
Shanghai, China –
China’s Communist Party hasn’t done much in the months ahead of the Olympics to quiet skeptics saying the country should have never been awarded this year’s summer games. Among other controversial moves, it has cracked down on Tibet following unrest and intimidated domestic critics from even showing up in Beijing. Pollution threatens to sully the event.
Yet interest and anticipation is running high among ordinary Chinese in the first-ever Olympics held on Chinese soil. That excitement, in turn, is encouraging many marketers to make a play for China’s 1.3 billion consumers. After all, the world’s most populous nation is home to the fastest-growing major economy, and businesses positioning themselves well during these next couple of weeks could reap benefits with Chinese consumers for years to come.
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Beijing Olympics 2008 